So I’ve been busy trying to catch up on a few things but I came across this article and I simply have to stop what I’m doing and write a quick response on this. With the release of “Transformers: Age of Extinction” Michael Bay just did an interview with MTV and was asked about the quote on quote ‘fanboys’ that are critical of his films. This was his response,
“They love to hate, and I don’t care; let them hate,” Bay said. “They’re still going to see the movie!
Okay so this is just one little comment, however that being said I feel the need to address a few things, but first off I want to say I am not a Michael Bay ‘hater’. I enjoy many of his films like “The Rock”, the first “Transformers” and even “Armageddon!” His films can be exciting and action packed and thoroughly entertaining. I have defended him to many people even though there is no doubt that he has a lot of faults as a filmmaker but hey not many filmmakers are perfect either.
Now that that’s out of the way let me talk about his comment. “They love to hate, and I don’t care; let them hate”. This first comment people “love to hate”, stands out to me probably the most out of this article. Granted there are some people that do want to hate a new film that comes out but that’s the minority. It feels like a much larger vocalized community because hate stands out more than love, sadly. Most people would rather love a movie then hate it. Where was that “love to hate” attitude when the first “Transformers” came out? People seem to actually really love that one.
On imdb.com, the movie currently holds a 7.2 out of 10 based on 408,067 voters. That’s a really high number for something people “love to hate”, but wait it doesn’t end there. On “Flickster”, the movie holds a 4.1/5 based on over 2 million votes. That’s 86% of the audience giving it a positive. So where does this “love to hate” attitude come into play?
It comes with its sequels! The audience has been very mixed about the movies, many absolutely hating it, and critics have not been kind to them in the least bit. None of the sequels have been able to reach a “fresh” rating on Rottentomatoes or Flickster (which is scoring at least 60% of audiences or critics giving it a positive review). It’s not that audiences “love to hate” it’s that people don’t generally like the sequels. Most people generally liked the first movie, but that can’t be true since people “love to hate” right?
“They’re still going to see the movie!” There are a few reason because of that. “Transformers” is a huge brand name that gets both kids and adults into the theaters because of the big fandom and brand recognition. The fans of the franchise will go, and others will go hoping that the new installment will be good and go with an open mind. Since it’s the summer and it’s a huge blockbuster that has incredible marketing pushes. No matter if you hate the “Transformers” movies you cannot deny that the marketing for all of these movies are outstanding, and make the movie look great. But eventually people will stop going to go see them if the film’s become increasingly crappy. Which judging by early audience and critical reaction might be heading in the direction but that’s yet to be decided only time will tell.
A lot of filmmakers confuse poor reception with blind hate because apparently people “love to hate”. Stephan Sommers said during the release of “G.I. Joe: The Rise of Cobra” , “I make films that critics love to hate”. The crew of “Lone Ranger” all came out and defended their movie making up a lot of excuses over why it wasn’t well received and it was the critics fault for not liking it. But the simple answer is, most just didn’t like it. Audiences didn’t love it either. This is coming from a person that really likes “Lone Ranger” and gave it a positive review. Simple fact is most people did not care for that film, I’m in the minority. But the point is so many filmmakers get defensive and come up with fairy tell excuses on why the critics (or audiences) didn’t like their movie. But you know people “love to hate” so what are you going to do?